Concept of SEO

What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.

What is search?

The activity of looking thoroughly in order to find something or someone

What is engine?

This page describes the term search engine and lists other pages on the Web where you can find additional information.

What is optimization?

Two types of search engine optimization

On-page optimization

Off-page optimization

In on-page optimization there are some steps:

Site Content - If you are creating a website or working on a site you've already created, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website.

Keyword Research - In short, a Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business.

Meta Tag Generation: (Including Title, Description, URL and Keywords)

H1, H2 Tags & Image Optimization

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Off-Page Optimization:

In Off-page optimization there are some steps:

Reciprocal Link Exchange

One-Way Link Exchange

Three-Way Link Exchange

Directory Submission

Search Engine Submission

Blog Posting

Article Submission

Link Building: Link Building is one of the important criteria for Search Engines to Rank any site. 80% of the job is done by link building to get high ranking in the Search Engine.

Reciprocal Linking:

Reciprocal Linking is nothing but the exchange of links with similar sites. In this type of Link Building we first have to provide back link of that site from which we want Link Exchange. We first have to add their site information i.e. Title, URL and Description on our Link Page. Then after adding their link on our Link Page, we have to upload our link page. After uploading of Link Pages we can submit the form available on the site with our site information and the Reciprocal URL. We can also write an email if form is not available by giving all the information about our site and request them to add our link to their site.

One Way Linking:

One Way link is the linking procedure where no back link is required. There are very few sites available for One way Links. But it’s a good way to increase our Link Popularity as there is no need to give back links.

Three Way Linking:

In Three Way Linking we are exchanging links without giving link back to them from our site. As name suggests the back link is given on third site and asking link for other site.

Directory Submissions:

To increase the Search engine Ranking we have to submit our site in different SEO friendly Directories. In Directory submission we have to take care that we submit our site in a specific Category.

Search Engine Submissions:

It is a good idea to submit our site in different Search Engines in order to get indexed by Search Engines.

Link Popularity: Link Popularity refers to the number of sites that link to your web pages from various search engines such as Google, MSN, HotBot, etc. Many search engines use Link Popularity as a factor for determining page rank.

Blog Posting: Blogs are very useful. They allow users to start publishing information online in a very convenient way. It’s easy to set up a blog. Search engines love them. The content builds pretty fast if you’re passionate about the subject. You also get additional sources of traffic. What can be bad about it? Well, nothing. Blogs will not disappear from the surface, at least not within 2 or 5 years. Google already has a blog search engine. More search engines and directories are being built everyday. So starting a blog now can be a smart decision.

Article Submission: An article is a stand-alone section of a larger written work. These nonfictional prose compositions appear in magazines, newspapers, academic journals, the internet, or any other type of publication.

SEO Benefits:


Targeted Traffic: SEO can increase the number of visitors who are actively searching for your service or product.


Promotion that doesn't sleep: Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!


Increase brand visibility: SEO can give your brand a high international profile - and for a comparatively low outlay.


High ROI: Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.


Higher Sales: SEO can mean increased sales of your product or service.


Faster, smaller pages: Properly validated and optimized files will be smaller and leaner, meaning less server overheads and quicker download times.


Long term positioning: Once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.


Cost-effective: SEO is among the most cost-effective ways of marketing.


Accessibility: Observing sensible optimization procedures can make your site more accessible to all users.
Cross-browser compatibility: A properly optimized site will be as near as possible validated to high standards. This means that it should work in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors.


Navigable by the engines: All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categories.


Usability: Observing basic optimization guidelines should mean that visitors have a more pleasant user experience.


Prepared by 

Vivek More
SEO Experts in Mumbai